Tips for pricing and occupancy optimisation

A successful Airbnb rental depends on two crucial factors: proper pricing and high occupancy rates. Here are some essential tips to help you optimise these.

Analyse the Market

Look at your Competitors

Before setting your prices, it is important to do a market analysis. Look at the prices of similar Airbnb locations in your area. Note their amenities, location and availability to determine a competitive price point.

Flexible Pricing

Adapting to Supply and Demand

Demand for Airbnb accommodation may be seasonal or vary due to local events. Consider a dynamic pricing model that adjusts to demand. Higher prices during peak periods can maximise your revenue, while lower prices during off-peak periods can increase occupancy rates.

Reviews and Comments

Build a Strong Reputation

Positive reviews can increase your visibility on Airbnb and create trust with potential guests. Encourage satisfied guests to share their experiences and respond professionally to any negative reviews.

Additional Facilities

Add Value

Consider additional amenities or services that make your Airbnb unique. Things like free Wi-Fi, parking or even local guides can make your accommodation more attractive and allow you to charge a higher price.

Optimise your ad

Make an Irresistible Offer

An attractive, detailed description with professional photos can make all the difference. Make sure your ad highlights the unique features and benefits of your accommodation.

Last-Minute Offers

Fill the Holes

If your accommodation is still available at short notice, consider last-minute offers to increase occupancy rates. Even at a lower price, this can be better than vacancy.

Conclusion

Pricing and occupancy are inextricably linked. A strategic approach that takes into account market analysis, flexible pricing, and additional value can lead to increased profitability of your Airbnb rentals.

If you are considering investing in an Airbnb, Immotokens can be a valuable partner. As specialists in property investment, they offer expertise and access to quality property opportunities, including those suitable for rental through Airbnb. Contact Immotokens to explore your investment opportunities and start your Airbnb adventure.